Digitally curating on a holiday: Emily’s bildungsroman.

Blame the brief hiatus on a flurry of beach AND Internet activity through the past two weeks.

As previously mentioned, I went home to Florida for Mother’s Day, a vacation that (thankfully) did not consist of much more than watching dolphins frolic at sunset, zipping around in a convertible and saving a cell phone from a watery grave with the assistance of a well-timed bag of Vigo rice. So, a vacation that was all-too-brief, as usual, but proved an excellent period of pre-Summit relaxation. As always, my Tumblr is my platform for sharing content in a much more succinct manner; so, if you take issue with my verbosity, head that-a-way!

The Nonprofit Summit, the largest sector event in the Southeast, concluded this past Tuesday — and I have only now caught up on sleep.

Here’s a bit of context, so excuse me if you’ve heard this one before:

As a member of the Marketing & Communications team at the Georgia Center for Nonprofits, I began working on branding the Summit in September, and was tasked with developing NonprofitSummit.org. It was the first time the conference had a separate branded identity from its host, GCN, and it was my job to … well, make sure it worked. And it did! So, this experience of building a website, and creating/maintaining all digital content, for a Very Real Big Deal Event was a new one for me; but I knew WordPress, and had all the requisite resources to make the site a hub for all Summit information; so, the rest is history, as they say.

Back to the point: along the way, I was also held responsible for social media content as it pertained to Summit, and here’s where the real American Dream success story comes in: I pitched the idea for maximizing Twitter engagement through live-tweeting and a projected Tweetcast. This is not anything novel at conferences, particularly those geared to social network engagement and digital media, et cetera. But it certainly was new for the Summit and my particular department; as far as I can tell, it was particularly novel for an event geared toward the nonprofit audience. People ate it up! I was so proud of how our audience took the #npsummit hashtag and ran with it — participants tweeted their Summit experiences, asked me questions on Twitter, and our follower count exploded. It all made sense, really, as our Day 1 keynote speaker was Claire Diaz-Ortiz, leader of social innovation at Twitter. So, anyway, a nice little pat on the back to myself and my intrepid colleagues. Here’s a little snap from some of the #npsummit activity:


Enough about me and my shameless, self-promoting ways. All caught up on sleep, what’s a girl to do on a hot Memorial Day but consider Saturday’s excellent foray into lime fish tacos, listen to Nina Simone, and/or scour the Internet for interesting things?

Without further ado, this week’s Interesting Things Worthy of Consideration As Well As Your Respective Thinking Caps:

  • The idea of media “stock and flow.” So, this piece basically consolidates what I’m thinking and feeling about content curation, and how indisputably major the concept of crowd collaboration and group-thinking is becoming, not in the least within the context of contemporary marketing (and web writing, really). I do notice a disproportionate amount of “flow” to “stock” from today’s marketers; and, IMO, that tactic is rife with error. No, the Internet does not need 800 identical listicles on “10 Ways to Fix Your Twitter Strategy”/”100 Reasons Your Resume is Terrible”/”1000 Ways to Market to Millenials.” What the Internet does need: good stock comprised of interesting concepts & ideas that are repurposed through the flow. Anyway, that Snark Market post is just a more articulate way of looking at what I’ve been railing about to my nerdy friends — marketers have got to stop littering the Internet with fluffy pieces of (un?)content constructed entirely for pageviews. This whole content curation thing I’m so obsessed with is based on the tenet that the Internet is … well … a gigantic community, a platform for collaboration and knowledge-sharing and knowledge-building.
  • Furthermore, this piece from Ad Age by Ted McConnell, a digital executive at the Advertising Research Foundation, ties the content marketing  argument together: “Recently, in a room full of advertising brain trustees, one executive said, ‘The ‘new creative’ might be an ecosystem of content.’ Brilliant. The brand lives in the connections, the juxtapositions, the inferences, the feeling of reciprocity. The relationship of content and distribution is not the setting of traps in every hallway, but more like a system of helpful Post-it Notes and handrails that help consumers get where they want to go.” This is everything you need to know about approaching social community management! And then some.
  • Have you considered being your Facebook profile for Halloween? Sorry, I’m not sorry if you’re disturbed by The REALFACE.
  • Okay, THIS is the coolest thing I’ve found on the Internet today. The Listening Machine is a UK-based project that takes 500 Twitter users at random, and generates sounds (really, an entirely unique musical project) based on those users’ emotions as expressed through their posts. The sounds are broadcast live through their website from May to October 2012. From the website: “As a strategically selected cluster of 500 users from around the UK interact, converse and go about their online lives, their messages and emotions are translated into music by a series of automated processes, or algorithms.Collectively, these algorithms reflect the group’s sentiments (positive or negative), topics of conversation (from sports and culture to technology and education), rate of activity, and the rhythms and tone of their speech itself.” The result is listenable and … almost relaxing.
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One thought on “Digitally curating on a holiday: Emily’s bildungsroman.

  1. Pingback: On qualifications, job applications, and a certain job posting. « emily grim

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